Course Summary


What is the purpose of your business? For whom do you exist? If you're not immediately clear on the answers, this course is for you. As the initial course in our on-demand series, this session sets up coworking and flex space operators to gain a clear focus on why you're doing what you're doing. This will help you at every stage of building, growing and refreshing your business.

What You'll Learn


This course will help you identify and communicate your why so that you can:

  • Share a clear and consistent vision with investors, partners, staff, members and your community
  • Make decisions about what amenities, pricing and programming fit with your purpose
  • Develop a brand along with marketing and sales initiatives that help you tell a clear and consistent story about your purpose
  • Ensure you have a clear statement that grounds you and your team when you need to reconnect with your purpose


Course time to complete: 16:42



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